Tag: 2015

The Innovator’s Dilemma, When New Technologies Cause Great Firms to Fail By Clayton Christensen

Memorable quotes First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first commercialized in emerging or insignificant markets. And third, leading firms’ most profitable customers generally don’t want, and indeed initially can’t use, products based on disruptive technologies. By and large, a disruptive technology […]

Perfect Selling by Linda Richardson

A good introduction book into selling – where Linda explains a 5 step process: Connect Explore Leverage Resolve Act Linda also stresses the need for taking notes during meetings, maximizing listening/talking ratio and how customers buy from salespeople they believe understand what they want and care what is at stake for them. Memorable quotes Questioning […]